Since the early 1990s, Montreal artist Nicolas Baier has been challenging photographic convention with his elaborately constructed digital imagery. This intriguingly titled exhibition features a selection of large photographic works that represent the artist’s most recent production. The word “pareidolia” refers to the practice of ascribing an image, a meaning or a name to phenomena despite the absence of any true correlation; for instance, the game of transforming clouds into other objects. It is a way of looking at things that opens the mind and extends the imagination. With the works in the exhibition, Baier invites us all to play along. Organized by the Musée régional de Rimouski, the Museum of Contemporary Canadian Art, the Musée national des beaux-arts du Québec, and circulated by the Canadian Museum of Contemporary Photography.